Company Popularity Exposure VS. Stock Price Analysis

The project provides an overview of popular companies in the stock market, the exposure of them in news and their searching popularity on the Internet.

My Role
Developer, UX Researcher

My Responsibilities
User Research, Prototyping, Development

Tools
R, ShinyApp

Questions Investigated

  • Is Media Exposure connected to the stock price?
  • What is the connection between them? Should you invest in hot-topic?
  • What are some specific examples to illustrate this concept (irrational market)?
  • What is a good strategy of avoiding a financial crisis in investment?

The platform is developed with R and ShinyApp, while the datasets are obtained from Yahoo Finance, The Guardian, The NY Times and Google Trends API.

The project is awarded the Best Project Award by UW iSchool in Winter 2018.